Burst

In this concept, the new Atlanta Falcons jersey is the ultimate source of energy. Intense colors and animated fx radiate from it. Players become engulfed with illustration while the jersey remains in its original form keeping the focus throughout the spot. An expanded color palette of reds, whites, and blacks keep the spot on brand while also allowing for more depth and dimension in the designs. The end result is a powerful, bold, and intense burst of energy bringing the 2020 Atlanta Falcons jersey to life.

CREDITS

Client: Atlanta Falcons
Agency: Mercedes Benz Stadium

Concept: Sam Bass
Design/Illustration: Sam Bass